A black lady identified as Chrishonda Benson has partnered with her 9-year-old daughter, Mariah, to launch a new line of backpacks with a whole lot of Black representation.
Chrishonda is the managing director/CEO of Pretty Dope Society.
Making her comment, the lady said “Far too often, Black families are left out of the narrative in the designs geared toward children. When you walk into many big department stores around the back-to-school season, it’s rare for Black children to see themselves portrayed in the product designs.”
The reason for the Pretty Dope Society’s new collection was crafted to avail the Black children an opportunity that many of their parents didn’t have while growing up. As part of their rebrand, the company is now geared 100% for the kids to make sure that Black families can always find exceptional products for back-to-school season and all year round.
As a Black mother herself, Chrishonda knew the perfect person to collaborate with on this launch, her 9-year-old daughter, Mariah. With direct insight into what children want to see, Pretty Dope Society expands on the Black narrative by showcasing the sun-kissed hue of black and brown children on their educational paths.
They designed each backpack to present a fun, creative, and melanin-filled experience.
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