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INSPIRING: From University Dropout To CEO And Designer Of ICE Footwear

Ayissi William was a fan of sneakers while growing up but he never had an opportunity of having several pairs.

Thus, he had to be meticulous with the ones in possession because he didn’t want to get them damaged.

Noticing the exquisite brands of sneakers from Nike, Adidas and Puma, inspired Mr. William to embark on the milestone of creating ICE Footwear.

“I felt like I could definitely do something like that, and the fact that many people weren’t doing something like that where I came from also made me want to do it, even more, knowing I can be the first”, Ayissi William told The African Dream.

Therefore, ICE Footwear was created in 2021.It can be a journey tagged with maelstrom and setbacks when starting a business in Africa.

Unsurprisingly, Ayissi William encountered the same. As a sneaker brand, Ayissi William faces the present threat to overshadow the already established and popular brands (Nike, Adidas, and Puma) in Africa.

Nevertheless, Ayissi William holds the firm belief that the uniqueness and beautified complexion of the sneakers makes their products easily standout from other brands.

A pair of ICE sneakers cost $50 and the products are only available in Cameroon and South Africa. However, the management plans to have them accessible in different countries and assist interested customers in having a feel of the sneakers.

But, hey! Worldwide deliveries are possible though. You can make orders from any part of the world.
Ayissi William suggests that it will be a “good idea to diversify”.

Many sectors are left barren and unexplored. He also admonished upcoming designers to find their own identities which can easily be recognized by everyone.

“They need to do something different to standout”, Ayissi William said in an interview with The African Dream.
CEO and designer of ICE footwear

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