Top 20 Best SEO Software

Top 20 Best SEO Software — As business owners, the internet is the mining ground for higher reach and growth. Businesses can reach a wider audience, generate more leads, and more revenue. This is one of the major reasons why there is a lot of adoption of Search Engine Optimization (SEO) Software platforms today.

But with so many SEO Software options, it can be tough to choose which tool has the features you need to rank your website on search engines. Thankfully, in this article, we have culled the best SEO software platforms.  The SEO tools on our list have excellent reviews from existing users. They have also been tested and proven severally by our team of professionals. Read on.

Top 20 Best SEO Software

Without further ado, here is our list of the best SEO software.

  1. Semrush
  2. Ahrefs
  3. KWFinder
  4. Ubersuggest
  5. Google Search Console
  6. Majestic
  7. Moz Pro
  8. Wooranks
  9. Google Trends
  10. SpyFU
  11. Siteliner
  12. Bright Edge
  13. Serpstat
  14. SEO Panel
  15. Screaming frog
  16. Answer the public
  17. SEOQuake
  18. Keywords Everywhere
  19. SE Rankings
  20. Fat Rank

1. Semrush


Semrush is an SEO Software designed with comprehensive search engine optimization features. This tool is one of the most popular SEO Software options in the industry. With Semrush, you can perform keyword research, upgrade your on-page SEO, spy on competitors, content optimization, and many more.

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Also, Semrush aligns perfectly with Google Analytics, Trello, WordPress, and other platforms. Users can also track how they rank alongside other competitors. Meanwhile, semrush has a slightly higher subscription fee compared to other SEO Software platforms, but the robust features offered by the platform make it worth every dim.

Features Of Semrush

The software has several excellent features, below are some of features. 

  • Content marketing 
  • Keyword research 
  • On-page SEO 
  • Site Audit 
  • Performance tracking.

2. Ahrefs

Another popular SEO software platform is Ahrefs. This software is likely among the top favorite SEO software solutions available. Ahrefs is integrated with several excellent tools to help you improve your site rankings and also build your brand credibility.

Some of these tools include; Excellent keyword research and generator, backlinks,  These tools and more make Ahrefs one of the best SEO Software solutions for improving your site’s traffic and online presence.

Features Of Ahrefs

Ahrefs has several excellent features, here are some of features. 

  • Keyword research 
  • rank tracking 
  • Link building
  • Analyse competitors.
  • Supports and improves backlinking growth

3. KWFinder

Top 20 best Seo software

KWFinder is an SEO keyword generator and research tool. With this SEO tool, users can find converting keywords with few competitors. The software is integrated with a useful tool called Rank Tracker. This tool helps users swiftly analyze the performance of their sites based on one key metric. Moreover, KWFinder offers keyword suggestions to help you rank better among your competitors. 

 Features Of KWFinder

The SEO software has several excellent features, below are some of features. 

  • Keyword research
  • Improves keyword metrics
  • Users can locate hidden long–tail keywords.
  • Users can also organize keywords on the platform


4. Ubersuggest

UberSuggest is a cost-free keyword generator founded by a popular SEO expert, Neil Patel. The software allows users easily identify low-competition keywords, whether short or long-tail keywords. Ubersuggest also displays the higher ranking SERPs to pinpoint the search intent of the keywords generated.

Moreover, Ubersuggest helps you identify your competitors’ strategies, that way you can emulate and improvise those strategies. This gives you leverage over your competitors.

Features Of Ubersuggest

Ubersuggest has several excellent features, here are some of features. 

  • SEO Management
  • Backlinks management
  • Keyword tracking
  • Link management


5. Google Search Console

Top 20 Best SEO Software
Google search console

Google Search Console is a cost-free, SEO checker platform designed by Google to help users track and monitor their site’s appearance on Google SERP. With Google Search Console you can preview how your website is viewed by Google and also work on improvising your site’s performance in Google Search.

Features Of Google Search Console 

Google Search Console features include;

  • Keywords analysis
  • Site positioning 
  • Backlinking
  • Allows page positioning 

6. Majestic SEO  

Majestic SEO is one of the earliest SEO tools. The software has many positive reviews from existing users. Majestic SEO tools mainly target backlinks, a feature that has major effects on the search engines’ ranking of a website. The software has an array of useful tools such as site explorer, and bulk backlinks checker, among others. Majestic SEO is an excellent backlinks analyzer and offers some of the best advanced tools needed to improve sites’ performance in search engines. 

Features Of Majestic SEO

Here are some features offered by Majestic SEO;

  • Excellent link analysis
  • bulk backlinks checker 
  • Analysis of link contents 
  • Site explorer

7. Moz Pro


Top 20 best Seo software
Moz Pro

Next up on our list of the best SEO software is Moz Pro. Moz Pro is a comprehensive SEO tool that functions as a site crawler and a keyword researcher /generator. 

Moz Pro does not only allow users to track and analyze the performance of their sites, but the platform also provides helpful insights on how to improve it. The platform is integrated with a free MozBar toolbar that can be downloaded to track a website’s metrics. 

Features Of Moz Pro 

Below are some of features offered by Moz Pro. 

  • Keyword research 
  • Crawls and Audit website 
  • SEO reports
  • SEO Alerting
  • Supports link building

8. Woorank

Woorank is a handy, SEO analysis software that allows you to figure out the keywords or phrases targeted by your competitors and work on outranking them. With Woorank, you can discover security threats and duplicate content. The tool also provides suggestions on how to tackle these issues. Woorank is a comprehensive SEO auditing and monitoring SRI solution that offers both free and premium options. 

Features Of Woorank 

Here are some of the features offered by Woorank;

  • Website reviews 
  • Tracks duplicated and broken names 
  • Backlinks analysis 
  • Conducts competitors Analysis

9. Google Trends

google trends
Google Trends

Google Trends is a platform designed to search the popularity of keywords or phrases on Google search results. Despite being a search volume tracker, Google trends can serve as an excellent SEO tool for gaining more insights into the search volume of a particular niche. With Google Trends, users can get ideas on blog posts and social media campaigns. Google Trends is excellent keyword research that is underrated, giving users an edge towards finding the best keywords they can easily rank for.

Features Of Google Trends

The software offers an array of excellent features, below are some of features. 

  • Allows keyword research 
  • Product research 
  • Market research 
  • Getting search volume

10. SpyFu

SpyFu is an SEO solution designed for tracking search analytics. The tool monitors Google AdWords data and identifies the records of the keywords or phrases purchased by other websites. This tool keeps you at an edge over your competitors as if you identify the keywords your competitors purchased and are generating massive traffic. With this information, you can work on your content and try to rank better than your competitors.

Features Of SpyFu

SpyFu features include;

  • Keyword research
  • Backlink research 
  • Keyword ranking 
  • PPC research
  • Data exportation 

11. Siteliner


Siteliner is an SEO Software that helps you crawl, dig, and audit your website. The tool help users identify duplicate content, redirections, broken links, page speed, and other issues that affect your site’s ranking on search engines. 

 Siteliner is easy-to-use, simply input your domain on the search bar located on the platform and it begins analyzing your site content. Siteliner’s excellent site crawling and auditing capabilities makes it one of the best SEO software available. 

Features Of sideliner

Siteliner has excellent features, which include;

  • Locates duplicate content
  • Find broken links 
  • Download finished audits
  • Track page rankings.

12. Bright Edge

One of the best SEO software to improve your site rankings, reach your target audience, and convert leads is called Bright Edge. Bright Edge is an excellent SEO tool that tracks content performance and helps users figure out the search intent of internet users around a particular niche. The platform is perfect For Keyword research, tracking, and others. 

Features offered by Bright Edge 

Some of the features offered by Bright Edge include;

  • Content marketing
  • Tracks website analysis
  • Allows event management 
  • Conversion rate optimization
  • Demand generation.

13. Serpstat


Serpstat is another excellent SEO Software on our list. This is an all-in-one tool that helps users spy on competitors, and manage team members, among others. This is the ideal platform for achieving your content marketing and SEO aims. One of the best features of this software is that it gives you a collection of keywords that you are not ranking for,  but other similar sites are ranking for on search results. 

Features Of Serpstat

The software has several excellent features, below are some of features. 

  • Users can analyze competitors 
  • Supports Keyword rank tracking 
  • Performs keyword research 
  • Backlink analysis 
  • Site Audit.

14. SEO Panel

SEO Panel is an all-inclusive tool that allows users to track their websites’ search engine optimization directly from the platform. The software is designed with excellent tools that you can easily track and improve the search engine optimization of your websites.

Features Of SEO panel

The main features offered by the platform include;

  • Keywords position checker
  • Automatic Directory submission tool.
  • Site Auditor 
  • Site reviewer
  • Contains webmasters tools

15. Screaming frog

Screaming frog is an SEO tool that serves as a site crawler. It efficiently digs through small and large websites and presents reasonable results. The tool crawls and audits your site for problems such as broken pages that might affect your rankings on search engines. Screaming frog has a free version that allows you to crawl about 500 URLs at a go. This is excellent SEO Software and probably the best SEO auditing tool.

Features of Screaming frog

Some of features offered by the platform include;

  • Data extraction 
  • Allows the crawling of staging sites
  • Allows the discovery of exact duplicate pages
  • Identity 404s links.

16. Answer the public

Answer the public

Answer the public is an excellent SEO tool that when you leverage well can be an indispensable blog topics generator. The software easily generates engaging and top-ranking SEO phrases and keywords. With Answer the public, you can track and understand the search intent of your target intent.

 The software will help you discover “what people are searching for”. You can then develop content to solve or answer their queries and also rank on search. 

Features of Answer the Public

The software has tons of features, here are some of features. 

  • The platform has unlimited data search 
  • Allows users to add several other users to their account 
  • Compare your site performance with another website
  • Generates keyword topics

17. SEOQuake


Developed by Semrush, SEOQuake is a free extension that is listed among the best free SEO tools available. The software is an excellent software that gives users several SEO metrics of different pages on the internet. The software also performs extensive keyword analysis, and site audits, track website performance alongside competitors, and many other features. 

Features Of SEOQuake

SEOQuake features include.

  • Can be accessed from both a phone and PCs 
  • Supports extensive keyword research 
  • Helps users track their performances alongside competitors 
  • Provides SEO metrics 

18. Keywords Everywhere 

Another great SEO extension is Keyword everywhere. These platforms secure for you all possible Keywords from about 16 search engines. With Keywords everywhere, users can minimize time spent on keyword research because the tool gathers data from different platforms like Google Trends, Search Console, Google Keyword planner, and others. This is an excellent platform for ranking your website and improving your online presence.  

Features of Keywords Everywhere 

Keywords Everywhere has several excellent features, here are some of features. 

  • Displays the number of monthly traffic 
  • Supports the analysis of competitive sites
  • Users can conduct keyword research 
  • Helps users rank their websites and improve search engine appearances.

19. SE Ranking

SE Ranking

SE Ranking is an all-in-one, comprehensive software that provides different SEO solutions. Users can perform site audits, rank tracking, backlinking analysis, and keyword research. Users can also track competitors’ analysis and work on improving their site rankings. 

Features Of SE Ranking 

SE Ranking features include;

  • Web page monitor 
  • On-page SEO analysis 
  • Keyword research 
  • Supports the analysis of traffic
  • Backlinks checker 

20. Fat Rank

FatRank is an SEO ranking checker that allows users easily track the performance of their website. With FatRank, you can conveniently know how your website is performing and also work on ways to further improve your site rankings on search engines. The software is free and provides excellent tools for link building. FatRank is one of the top SEO rank-tracking software. 

Features Of Fat Rank

Fat Rank is a handy SEO tool that offers several features, below are some of them;

  1. Enables Website Audit 
  2. Suitable for link building 
  3. search engine performance tracking 
  4. Provides suggestions for site improvement. 

What are SEO Software platforms?

SEO is an acronym for Search Engine Optimization, and it entails the process of improving your content and websites in search engines such as Google, Bing, and others. 

It involves figuring out what phrases or keywords your potential customers or target audience usually search for, then striving towards ranking well for those keywords.

SEO Software is tools that comprise helpful features such as rank tracking, keyword research, On-page SEO, and others required to improve website ranking on search engines. 

Why Your Site Should Rank On Search Engines

Your website would get little or no traffic without Search Engine Optimization. And every website aims to attract traffic and convert them into revenues or leads. Your site should rank on search engines because the higher it ranks, the more people see your content or products thus generating more leads and revenue.

Today, most internet users depend on search engines for literally every piece of information. This means that as a business or site owner, your potential customers or audience are likely surfing search engines for content like yours. And to attract them to your site, you need SEO to rank on search engines.

Here is a highlight of why your site should rank on search engines.

  • Your website gets more traffic from ranking on search engines thus converting them into regular site visitors, leads, customers, and revenues. 
  • Your potential customers easily locate your site.
  • It helps you establish an authoritative brand. 
  • Ranking on search engines optimizes the credibility of your brand 
  • Ranking on search engines helps you be ahead of your competitors. 


The more visibility your content or product receives, the higher your chances of achieving your marketing goals. To do this, you will require excellent SEO software to seamlessly conduct SEO-related. Above are the 20 best SEO software that will help increase your online presence, drive more traffic to your site, and generate more leads/revenues for your businesses or sites.

Frequently Asked Questions

What is the best SEO software?

Semrush is the best and one of the most popular SEO software. Users agree that the software has the best features needed to upscale a site and improve its ranking on search engines.

What are the three types of SEO?

The three types of SEO are; On-Page SEO  (web copy, articles, etc). Off-page SEO like banklinks. Then site indexing to aid bot crawling on the site. 

What are the best Free SEO software?

Here are five top Free SEO software platforms.

1. Ahrefs webmaster tools

2. Google Analytics 

3. Answer the public 

4. Google Keyword planner

5. Google Search Console 



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